Christian Louboutin comes to Harper

Client: Harper

Harper, an award-winning luxury fashion/accessories retailer, appointed CMPR to promote the arrival of the Christian Louboutin shoe range at its chic store. The designer shoes already enjoy a reputation of some esteem globally, with many high profile wearers and fans, but our campaign launched in the heart of the credit crunch, so apart from captioned product pics in the fashion pages, we also focused on the shoes as 'investment pieces' in target customers' wardrobes. i.e. shoes which would last a number of seasons unlike so much modern fashion which is throwaway.

The Press